Empowering streaming platforms with AI-driven ad monetization, dynamic ad insertion, and programmatic advertising.
Get StartedChallenges in OTT Advertising: Many streaming platforms struggle with inefficient ad monetization, lack of personalization, fragmented programmatic ad integration, and high ad latency. Traditional ad-serving solutions fail to optimize ad fill rates, leading to revenue loss.
Our Solution: OTTX.live provides AI-powered, real-time dynamic ad insertion, programmatic ad exchanges, and advanced machine learning-based ad targeting. Our platform ensures optimized ad delivery, higher engagement, and seamless cross-device ad experience.
Maximize revenue with programmatic ads, real-time bidding, and supply-side ad exchange.
Leverage AI-driven dynamic ad insertion and viewer targeting for optimized engagement.
Seamlessly connect advertisers and OTT platforms with AI-powered inventory management.
Cloud & Infrastructure: AWS, Kubernetes for scalability and high availability.
Ad Tech Standards: OpenRTB, VAST, Prebid.js for programmatic ad integration.
Machine Learning: TensorFlow, PyTorch, AI-driven ad recommendation engines.
Video Processing: FFmpeg, WebRTC, MPEG-DASH, HLS for real-time ad insertion.
Fraud Prevention: AI-driven bot detection, brand safety mechanisms, and ad quality scoring.
Streaming Platforms: Increase ad revenue, optimize ad placements, and provide seamless viewing experience.
Advertisers: Reach the right audience with AI-driven ad targeting and fraud prevention mechanisms.
Content Creators: Monetize content more effectively with personalized ad placements and dynamic pricing.
Consumers: Enjoy relevant, high-quality ads with minimal disruption and enhanced personalization.
1. AI-Driven Ad Matching: Our system analyzes user behavior and content to deliver highly relevant ads in real-time.
2. Dynamic Ad Insertion (DAI): We integrate seamlessly with streaming platforms using server-side ad insertion (SSAI) to provide a smooth ad experience without interruptions.
3. Programmatic Advertising: Through AI-powered ad exchanges and real-time bidding (RTB), we maximize ad revenue for publishers.
4. Ad Personalization & Targeting: Our advanced ML algorithms tailor ads based on user preferences and behavioral data.
5. CTV, FAST & AVOD Optimization: Our platform is optimized for connected TV and ad-supported streaming, ensuring maximum engagement.
6. Real-Time Analytics & Reporting: Our platform provides advertisers and publishers with deep insights into ad performance, viewer engagement, and revenue tracking.
7. Fraud Prevention & Brand Safety: We use AI algorithms to detect fraudulent activities and ensure high-quality ad placements that align with brand safety guidelines.
8. Multi-Device Compatibility: Ads are optimized for seamless delivery across smart TVs, mobile devices, gaming consoles, and web browsers.
9. API Integration: Our API connects with major ad networks, ad servers, and demand-side platforms (DSPs), supporting industry standards like VAST, OpenRTB, and Open Measurement.